The global wine industry experienced a significant setback in 2025, as both the value and volume of international wine exports declined notably.
According to data analyzed by Del Rey AWM, total export value dropped by 6.3%, representing a loss of €2.26 billion compared to 2024. This brought total global wine export revenues to €33.77 billion.
In volume terms, shipments fell by 4.7%, reaching 94.76 million hectoliters—down by 4.65 million hectoliters year-on-year. The decline reflects a combination of weakening global demand and intensified competition across key markets.
All major wine categories were affected. Still bottled wines recorded the most pronounced decline, while both sparkling and bulk wines also posted significant losses. Bag-in-Box (BiB) wines proved relatively resilient, with only a modest 2% drop in value. Meanwhile, the average export price per liter decreased by 1.7%, highlighting ongoing price pressure in the global market.
A review of the top exporting nations shows a uniform downturn. None of the leading 19 exporters achieved growth in 2025. Several countries experienced double-digit declines, including Australia, Chile, Argentina, and the United States. The U.S. saw the sharpest contraction, with export value plunging 35.9% to €0.76 billion, while Hong Kong dropped by 23.4%.
Some countries demonstrated relative resilience. New Zealand and Portugal recorded only marginal declines of 0.5% and 1%, respectively. New Zealand’s performance was particularly notable, as increased bottled wine exports nearly offset a reduction in bulk shipments.
Despite the downturn, traditional European producers retained their dominant positions. France remained the leading exporter with €11.19 billion in sales (down 4.4%), followed by Italy at €7.78 billion (down 3.7%) and Spain at €2.98 billion (down 4.1%). Together, these three countries accounted for approximately 65% of total global export value.
Other exporters also faced setbacks: Australia declined by 14.7%, Chile by 10.2%, Germany by 4.8%, and South Africa by 7.2%. Argentina saw exports fall by 12.8%. European trading hubs such as Belgium, the Netherlands, and Denmark also reported notable decreases.
The widespread contraction reflects broader structural challenges, including shifting consumer preferences, reduced alcohol consumption, economic uncertainty, and increased competition. Currency fluctuations and supply chain pressures have further complicated the landscape.
Looking ahead to 2026, the global wine sector remains in a period of adjustment. While Europe continues to anchor the market, producers worldwide must adapt to evolving consumption patterns and explore new strategies to restore growth in an increasingly competitive environment.
Source: Vinetur
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