The January 2026 export data reveals a structural evolution in Moldova’s wine industry.
While total export volumes dropped significantly, export revenues proved far more resilient — a clear signal of transformation within the sector.
Total exports reached 8.45 million liters, down 30% compared to 2025. Export value stood at USD 14.3 million, a moderate 6% decline year-on-year.
This divergence indicates that Moldova is increasingly focusing on better pricing, improved product mix, and added value segments.
Bulk vs Bottled: A Strategic Rebalancing
Bulk wine exports fell sharply:
- Still wine bulk: -38% in volume
- Liqueur wine bulk: -31% in volume
At the same time, bottled products demonstrated pricing resilience and in some cases growth.
Bottled still wines increased their average export price by 16%. Sparkling wines saw a 51% increase in average price per bottle. Bottled liqueur wines doubled in both value and volume.
This shift aligns with Moldova’s long-term objective: reducing dependency on bulk exports and strengthening brand-driven bottled wine sales.
Category Insights
Still Wines
Still wines continue to dominate exports but are under pressure in volume. The improved price per liter in bulk (+26%) partially offset the decline.
Sparkling Wines
Despite falling volumes, the significant rise in pricing suggests positioning in higher segments or better market negotiations.
Liqueur Wines
A standout performer. Growth of +67% in value demonstrates increasing niche demand.
Divin (Brandy)
With +32% value growth, Divin confirms its status as a strategic pillar in Moldova’s export portfolio. Both bottled and bulk channels are expanding.
Market Concentration: A Risk Factor
Although Moldova exports to 35 countries, nearly 90% of exports are concentrated in just 10 markets. This high dependency requires further geographic diversification to mitigate external shocks.
Outlook
The first half of 2026 reflects global wine market challenges — inflation, lower consumption, and shifting demand patterns. Yet Moldova’s improved pricing performance indicates strategic maturity.
The industry appears to be gradually transitioning:
From bulk-driven exports
→ to higher-value bottled products
→ supported by premiumization and diversification into spirits like Divin.
If sustained, this trend could strengthen Moldova’s positioning in competitive international markets.
Source: Wine of Moldova
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