Despite a difficult global landscape for wine in 2025, Prosecco DOC has once again demonstrated its role as the engine of Italy’s wine exports.
While overall figures for Italian wine declined slightly, Prosecco recorded growth, highlighting its enduring appeal and adaptability.
Presented at Vinitaly 2026 in Verona, the latest data confirms that Prosecco DOC reached 667 million bottles in 2025, marking a +2.3% increase globally. Export markets accounted for 82% of total production, emphasizing the denomination’s strong reliance on international demand and its total value of EUR 3.6 billion.
The United States remains the leading destination, delivering a remarkable +23.3% increase, driven by strong consumer demand and strategic positioning. The United Kingdom continues to show stability, while France has emerged as a rapidly growing market, climbing to third place with +19.8%.
Traditional strongholds like Germany remain reliable, while Russia has returned to modest growth. However, the most dynamic expansion is seen in emerging regions, including Ukraine, Romania, and Greece, all posting double-digit increases.
A key factor supporting this performance is Prosecco DOC’s enhanced global visibility, notably through its partnership with the Milano Cortina 2026 Winter Olympics. This initiative reflects a strategic push toward broader audiences, combined with sustainability efforts and innovation in vineyard practices.
As highlighted by Giancarlo Guidolin, early 2026 figures confirm continued strength, with a +6.4% increase in March bottling volumes. Temporary slowdowns earlier in the year were linked to logistical adjustments and stockpiling strategies in key markets such as the US.
Looking forward, the denomination continues to prioritize sustainability, including research into TEA (Assisted Evolution Techniques) and its leadership role in the Wine in Moderation campaign. These initiatives aim to ensure long-term resilience while aligning with evolving consumer expectations.
Source: WineNews
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